Posted on February 9th, 2009
Posted In: NextStep Business Articles
Research has shown that it is far cheaper to sell more to existing customers than it is to woo and win new ones. One statistic often quoted is that it can cost six to seven times more to get a new customer than to retain an existing one. So it makes good economic sense to keep your current customers satisfied and happy.
How? Simple. Make sure every customer receives truly excellent customer service.
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