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CFO Selections Places Steve Keller at Uwajimaya as their VP Finance

CFO Selections® is pleased to announce that Steve Keller has joined Uwajimaya as VP Finance, leading the finance and accounting activities of this multi-generation family owned Pacific Northwest retail business. 

Steve is a graduate of Brigham Young University and has spent the majority of his career in retail oriented businesses including Eddie Bauer, T-Mobile and Darigold.  His most recent experience was with Outerwall where he was VP Financial Planning and Analysis for this former parent company of Redbox and Coinstar.  Steve has also been a customer of Uwajimaya for most of his life. 

CFO Selections thanks everyone who worked with us during this search and we wish Steve and Uwajimaya great success in the future.

About Uwajimaya


In 1928, Fujimatsu Moriguchi, a native of Japan, began business in Tacoma, Washington. Moriguchi sold homemade fishcakes and other Japanese staples like soy sauce and rice from the back of his truck to Japanese laborers working in logging and fishing camps in the Puget Sound area. Moriguchi named his business Uwajima-ya, after the town of Uwajima where he learned his trade (”ya” means “store” in Japanese). After WWII, Fujimatsu, his wife Sadako, and their children relocated to Seattle where the company has been headquartered ever since. 

Today, with nearly 500 employees, Uwajimaya is one of the largest Asian grocery retailers in the Pacific Northwest, appealing to a broad range of customers. They operate four grocery stores in Seattle, Bellevue, Renton, and Beaverton, Oregon as well as a recently opened urban market in the south Lake Union area of Seattle (Kai Market).  The family business also includes a food distribution company and commercial and multi-family real estate holdings.  

About CFO Selections

CFO Selections provides finance and accounting interim consulting and executive search services to a wide range of organizations in the Northwest. Established in 2002, the company focuses on locating and recruiting the highest caliber senior-level talent available. Its team of consulting CFOs and Controllers work in a collaborative and problem-solving way to generate maximum results.

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