The CFO'S Perspective

Understanding the Relationship Between a CEO and CFO - the Ultimate Partnership

Some say that CFOs are now more important than CEOs and the financial crisis in 2008 made companies more dependent on CFOs in order to focus on accumulating cash as a brace against further turmoil similar to the credit implosion. A corporate CFO is a professional who must find ways to protect the bottom line while instilling confidence in their company's financial statements. Beyond their financial expertise, CEOs of leading companies are looking for a CFO who can help them manage the business, complement their skills, and offer leadership.

Topics: CFO CEO

When Does a Business Need a CFO?

There is no one better positioned inside a company than the CFO to develop structure from a complex process, and create sustainable financial success in business. The CFO takes their financial expertise and chanels it into a strategic leadership role to create financial success for the company and its stakeholders.

Topics: CFO

How a CFO Adds Value

The Role of a CFO

While the controller/accountant lives in the past; the CFO lives in the past, present and future. An accountant manages data. The controller produces financial statements, possibly offers some analysis and implements controls. The CFO lives in the present, looks to the future, and helps lead the organization. In the Present – monitors key performance indicators using dashboard reporting and monitoring cash. In the Future – develops an annual budget, a rolling forecast, a 3 to 5-year strategic operating plan.

Topics: CFO