The CFO'S Perspective

Having a hard time finding talented accountants for your business? That’s no surprise. I see news headlines every day that indicate many businesses are struggling with this hiring challenge. Here are just a few:

The reasons for today’s accounting shortage are well-documented, and include:

• A changing educational landscape
• Competition from other fields
• Increased demand
• Work-life balance concerns
• An aging workforce with fewer younger entrants

While there is a lot of press around the shortage of accountants and challenges in finding accounting talent, I think it’s important to consider why accountants are leaving their jobs and strategies to retain key accounting talent.

Let’s answer the question, “Why is there so much turnover in accounting these days?” …and more importantly, “How do we stop it?”

When you are looking for someone to hire a CFO for your company, who do you tap for the job? What sets a great executive recruiting firm apart from a mediocre one? And how can you even tell the difference? Going through the research stage of selecting a financial recruiter can be daunting, but we’re here to help!

Our team of executive finance recruiters has put together a list of the questions they hear most often to serve as a guide as you go through the process. We’ll tell you why these questions are important and what you can hope to glean from asking them.

There is no doubt that hiring in accounting and finance right now is harder than ever before. And yet, despite today’s challenges, companies still need CFOs, which means that simply going without a CFO is not an option.

So, how do you overcome today’s hiring challenges to win the talent war? When you are hiring a CFO, it is going to be important that you focus on finding someone that meets all of your most critical needs first, before trying to check any boxes on your wants list. While this may seem like obvious advice for organizations that are keenly aware of the difference between their wants and needs for the role, many companies struggle to draw a distinction between the two. To complicate matters, what may be a need for one organization might be a want for another even if both are in the same industry or business stage. Even within a single organization what may have been considered a nice-to-have the last time the role was vacant could very well be a must-have this time around.

Let’s take a look at some of the criteria that organizations use to determine their needs and wants when hiring a CFO:

As CFO Selections celebrates its 20th anniversary of providing business owners with senior finance and accounting services, I want to help business owners and hiring managers understand the challenge faced in hiring accounting employees in 2022.

Unfortunately, this challenge is not going to disappear after this year. Today I will provide some ideas later to overcome the challenge, … but first, we must understand why we have this challenge.

Today’s top CFOs are vastly different than their predecessors because the CFO role itself has changed so dramatically over the last few decades. What used to be a strictly numbers-based executive financial role, has now evolved into a pivotal leadership position that touches numerous areas of the company including HR, IT, operations, manufacturing, sales, and marketing. And this sweeping change has ushered in a shift in what is expected of a CFO’s skillset as well.

The most salient difference is how today’s CFOs are required to utilize technology. CFOs are expected to be well versed in technology options for streamlining operations, meeting business needs, informing strategic decision making, and maximizing growth. As a result, tech proficiency has become the single most newly sought after skill when hiring a new CFO.

The war for talent that emerged amid The Great Resignation is still going strong in the areas of accounting and finance. As Hannah Green explains,

“The accounting sector has a problem with numbers. Specifically, it’s becoming harder and harder for firms to attract top talent. Why? There just aren’t enough talented bodies to go around. In what’s come to be known as the ‘war for talent’, top firms are finding it increasingly difficult to secure and retain highly qualified finance and accounting professionals.”

We came across a recent McKinsey article that provided advice for new CFOs on how to succeed in their first 100 days. Their premise was:

“In recent years, CFOs have assumed increasingly complex, strategic roles focused on driving the creation of value across the entire business. Growing shareholder expectations and activism, more intense M&A, mounting regulatory scrutiny over corporate conduct and compliance, and evolving expectations for the finance function have put CFOs in the middle of many corporate decisions—and made them more directly accountable for the performance of companies. Not only is the job more complicated, but a lot of CFOs are new at it—turnover in 2006 for Fortune 500 companies was estimated at 13 percent. Compounding the pressures, companies are also more likely to reach outside the organization to recruit new CFOs, who may therefore have to learn a new industry as well as a new role.”

And while we agree with this assessment, we feel that it leaves out an important piece of the puzzle: organizational support.

With so much economic uncertainty the employment landscape in 2022 will likely remain tumultuous. Information about how many people are employed, where, and for how much is going to continue to dominate the business news headlines. And much like last year, compensation will be at the forefront of many employees’ minds as they watch their cost of living increase and worry whether their pay will keep pace.

Of course, for the nation’s unemployed, discussions about how compensation may fluctuate this year remain inconsequential. And for small businesses that have been doing their best to absorb rising costs without laying people off or shutting down, the idea of giving raises this year is likely going to be a moot point. But for middle management, executive leadership, and HR personnel at mid-sized to large companies, the question of what to expect in the way of raises remains critical to business planning.

So, what should you plan for a raise this year?