The CFO'S Perspective

At CFO Selections, we may work in numbers… but we’re in the business of people. Because behind every financial report is a person making hard decisions, and behind every engagement is a human-to-human connection. In this series, we’re shining a light on those stories — introducing the consultants who guide our clients forward and the leaders who bring those numbers to life.

When Connection Is the Strategy

Ask Rebecca Alderfer what she loves most about her role, and she doesn’t mention policy (even after two decades working at the intersection of strategy, social impact, and public policy). What lights her up is connection, forging new partnerships, linking strategies across silos, and aligning people around shared goals.

“It’s really that chessboard,” Rebecca says. “How can we all support each other? Where can we leverage resources and opportunities that already exist? How do we grow the platform together, so that everyone benefits?”

That mindset has defined her career from the White House to the frontlines of maternal health in Colorado. As CEO of the Colorado Perinatal Care Quality Collaborative (CPCQC), she’s no longer advising from the sidelines. She’s leading the charge, helping the organization grow from a startup into a statewide force for improving maternal and infant health.

Executive Summary: Changes happen. Sometimes they come quickly and abundantly. Business executives rely on their Finance Teams to be in front of changes, especially when the impact is big. By proactively preparing for GAAP changes, CFOs can position their business for success. Staying informed, collaborating with experts, assessing the impact, and effectively implementing changing standards are essential to maintaining a smooth-running business operation.

As a CFO or Controller, staying at the forefront of accounting best practices and standards is crucial for maintaining financial integrity, advancing innovation in accounting, and ensuring compliance. In fact, this is a primary requirement for your accounting and finance personnel. And yet, it often goes unspoken and is seldom included in job descriptions and KSA’s (Knowledge, Skills and Abilities) for your accounting team. Additionally, there are a ton of professional restrictions that can get in the way of making this a priority, like ongoing time constraints, urgent needs, and special projects.

Uncertainty, a term frequently mentioned by business leaders today, essentially refers to business risk - an area CFOs often focus on. Let's delve into the various types of risk a business may face.

Every conversation I have these days starts with hiring woes and worker shortages, whether when having coffee with a banker or discussions in line at the airport. They steer towards how we are all affected by shortages, delays, and uncertainties. It isn't easy to remain optimistic when there are no new ideas around what we can do to fix it.