The CFO'S Perspective

The Top 6 Challenges Faced by CFOs Today – Part 1

The pressure on CFOs today is more intense than ever before. Their roles have become increasingly complex amid an uncertain financial landscape, resulting in the kind of financial challenges that CFOs 10 years ago could never have imagined they would be facing today.

Rapidly changing consumer and business purchasing habits have caused demand to fluctuate wildly, nullifying forecasts and ongoing financial projections. At the same time, rising costs on raw materials, packaging, and transportation have cut deeply into the profit margins that CFOs are tasked with managing. And soaring inflation has only exacerbated the challenge of rising costs across all industries.

Topics: CFO Leadership CFO Responsibilities Personal Development

Crossing the Finish Line – “Winners” of the World’s Best Mountain Bike Race (A True Story)

After a year of strategizing, planning, training and stress, my wife, Heather and I participated in the one-of-a-kind 7-day BC Bike Race in beautiful British Columbia.

Topics: Success Stories This is Us Personal Development Portland

Book Review: “Can't Hurt Me: Master Your Mind and Defy the Odds” by David Goggins

Today Eric Moore shares his thoughts about the book: “Can't Hurt Me: Master Your Mind and Defy the Odds” by David Goggins

About David Goggins:

“For David Goggins, childhood was a nightmare - poverty, prejudice, and physical abuse colored his days and haunted his nights. But through self-discipline, mental toughness, and hard work, Goggins transformed himself from a depressed, overweight young man with no future into a U.S. Armed Forces icon and one of the world's top endurance athletes. The only man in history to complete elite training as a Navy SEAL, Army Ranger, and Air Force Tactical Air Controller, he went on to set records in numerous endurance events, inspiring Outside magazine to name him The Fittest (Real) Man in America.”

Topics: Leadership Book Review Personal Development