Most small to medium-sized companies are owned and run by business leaders who are highly skilled in some key aspect of their business - such as technology, sales, or manufacturing - but are less savvy in financial matters. Financial performance measures are essential because they indicate whether a company's strategy, implementation, and execution are contributing to bottom-line results.
Whether it is your company's number one goal or not, the notion of turning a profit is sure to be in your top five short and long-term objectives. The only way to know if you are achieving your financial goals is to regularly assess your business. Are things running smoothly? If not, where are the bottlenecks? What parts of the business are acting as growth catalysts? Many of these questions can be answered by reviewing regular financial reports.