The CFO'S Perspective

Originally published: 3/23/2020
Updated: 1/8/2023

Why are financial projections important and how can they inform a company’s financial analysis to increase confidence in the numbers?

To answer that question, we need to take a step back. Preparing financial statements is an important first step in the business planning process because these financials form the basis for predicting business outcomes for future reporting periods.

Using that foundation financial revenue and expense projections are generated from compiling the internal and external accounting data you already use in the day-to-day management of your business. These projections allow you to get a more accurate view of how successful your business can be so you can determine what to keep and what to cut when planning.

Just the other day we were working with a client who came to us and said, “We need help with an important grant request. How do we know which expenses to include in our overhead costs? And how should we word those expenses appropriately in our proposal?” We were able to help and now we want to share the wisdom that we offered him to help you the next time you write a grant proposal.

Anyone who has ever worked with grants knows that budgeting can be one of the most difficult parts of the grant request process. To be effective a grant proposal needs to include both the direct costs of running the program(s) that the grant will be used for as well as the indirect costs (or overhead costs) associated with offering programming.

Organizations that do not appropriately account for overhead costs such as payroll, rent, utilities, and technology will not be entirely compensated for the full cost of running the programs that they offer, which can jeopardize their long-term sustainability. Simply put, an organization that cannot cover their overhead costs won’t have the operating budget needed to provide their programs and offerings to their community, which in turn can:

• Reduce reach and effectiveness.
• Negatively affect morale and increase turnover.
• Threaten the long-term viability of the organization.

When you are looking for someone to hire a CFO for your company, who do you tap for the job? What sets a great executive recruiting firm apart from a mediocre one? And how can you even tell the difference? Going through the research stage of selecting a financial recruiter can be daunting, but we’re here to help!

Our team of executive finance recruiters has put together a list of the questions they hear most often to serve as a guide as you go through the process. We’ll tell you why these questions are important and what you can hope to glean from asking them.

Do you truly understand how your organization is funded? And do know why it matters that you do?

Unfortunately, too often nonprofit leaders and board members only have a vague sense of how their organizations are funded and what that means for furthering their missions. This is a problem because funding is an integral part of an organization’s success, and the right funding mix is essential for the growth and maintenance of any nonprofit.

An organization’s funding mix can influence its overall financial health as well as determine its reach, capacity, operational flexibility, and long-term sustainability. To strike a balance between flexibility and sustainability, nonprofit leadership must have a firm handle on how the organization’s funding sources are diversified and what kind of implications that has for the organization.

What do you need to think about when transitioning a portion of your business from a B2B model to a B2C model?

This type of major strategy shift requires a full-scale examination of every facet of the organization – sales, marketing, operations, manufacturing, supply chain, logistics, and R&D. It is wide-reaching and comprehensive, rippling through everything that comprises what you sell, how you make/acquire it, and how you sell it.

When you need to hire a Controller, what should you look for? What do you really need and what is just nice to have?

Obviously, as the person who will have ownership over your entire accounting operation, you need someone that is disciplined, focused, and organized, but what else? Your Controller should be a strong accountant with a tactical focus and solid track record of reliable performance, but their resume should not end there. When you are looking to bring in a Controller, find someone who will also:

Over the last decade it has gotten harder to understand and evaluate the indirect cost rates being applied to grants. Nonprofit leadership has struggled to keep up as the requirements and recommendations around indirect cost rate calculations have shifted and changed. And yet, this work remains critically important to the effective financial management of nonprofit organizations because without accounting for indirect costs correctly nonprofits cannot cover their overhead.

Unless the expense of overhead costs such as rent, utilities, technology, and payroll are recouped through funding, an organization cannot be fully compensated for what it costs to run the programs that they offer, jeopardizing their ability to offer not only those programs but maintain other vital initiatives in the community as well. Therefore, properly calculating indirect cost rates is a cornerstone of effective grant management for nonprofits.

Are you thinking about selling your business? Some business owners hear this question and respond, “No… well, not any time soon anyway.” But, if the answer is yes, even if you don’t plan on selling it soon, the time to start planning is now. If you think that selling your business might be in your 3-year, 5-year, or even 10-year plan, start getting the pieces in place now. Preparing ahead of time makes the process go more smoothly and quite often helps owners to get more value out of the sale of their business.

It’s never too early to plan for selling a business because there are a lot of steps that need to happen before coming to the table to sign the paperwork. Getting your financial house in order involves cleaning up your books, assessing the overall financial health of your business, putting together the information that buyers will need to enter into an agreement, working through the details of the deal, and then closing out the sale. From the early planning stage to final sale completion, the whole process can take several years to complete.