The CFO'S Perspective

The current economic uncertainty has many businesses closely evaluating their current and future staffing needs. While some positions are being cut, especially in the hospitality and travel sectors, many businesses are strategically hiring financial professionals into executive leadership positions during the downturn.

Companies that previously had tasked their CEOs with handling finance functions are now hiring dedicated CFOs (or outsourcing CFO roles to reputable third parties) to ensure they will be able to weather the new economic storm. With ambiguity over how long businesses will need to keep their offices and storefronts closed paired with unpredictability in the stock market, business owners and CEOs are feeling increased pressure to make critical strategic financial decisions for the health of their organizations.

Recently a WSJ story shows the trend of more finance directors moving from corporate America to nonprofits. Such a story can be both an inspiration and risky to those using it as a reference. Today we want to highlight the trend, the reasons, the challenges, and why we also celebrate.

Trust is like the air we breathe — when it’s present, nobody really notices. When it’s absent, everyone notices.”  — Warren Buffett

Integrity in business is an essential ingredient for sustainable, long-term, business growth and success. It can be hard to define and difficult to measure, but you know it when you see it, and it’s clear when it’s not there.

Becoming a Chief Financial Officer (CFO) is often the ultimate executive goal for those who have made finance their career. The position offers challenges, variety, and opportunities for growth. A good income is frosting on the cake.

For business owners and executives working toward an exit from their company, a CFO who is skilled in the entire lifecycle of a business transaction is invaluable. An experienced CFO will take the steps needed to increase the value of the company. By focusing on the drivers that increase value today, the business will become worth more to a buyer in the long-run. As a result, the owners will be able to exit with more profits than those who take a short term or last-minute approach.

Why Audits Matter

For many middle market, closely-held businesses, the annual independent financial statement audit is an important part of the financial reporting process.

Lenders, investors and the company’s board of directors rely on audited financials to validate the interim financial data they are receiving as well as provide a sense of security as to the assets they have at risk.

As a result, many loan and shareholder agreements require annual audited financials.

In the best run businesses, the audited results should not differ from the unaudited internal financials.

That’s because the finance and accounting team is closing the monthly books on an accurate and timely basis. The team is also staying abreast of potential accounting issues that may need to be dealt with before year end.

In many businesses, incentive compensation plans may be tied to audited results.

This means that a well-managed company can ill afford to provide the management team with financial data subject to significant audit adjustments. Accordingly, it is in everyone’s best interests that the audit be conducted in an effective and efficient manner.

Carl in accounting receives an urgent email from Erica, the company CEO. 

The unusual email captures Carl’s attention, so he verifies that it is from Erica’s email and notes how the tone and writing style is consistent with her other email messages.  The CEO is requesting a wire be sent immediately to the bank displayed in the email.  Since Erica is out of town, Carl complies and sends the wire as requested. 

Risk comes from not knowing what you're doing. - Warren Buffett

One of the pillars of a CFO's responsibilities is risk management. From overall financial compliance to the IT department, a fractional or full-time CFO is the first line of defense in establishing and maintaining adequate risk management and mitigation for today's organizations.

The threats may come in many forms - from lack of internal controls to cybersecurity in a privately held business or social enterprise. The CFO is charged with understanding and mitigating the risks that your organization faces.